If there’s one thing there’s no shortage of, it’s sports nutrition.  Everywhere you look there’s everything on offer from protein powders to (legal) performance enhancing (or so they claim!) supplements.  But what I hadn’t seen until recently was a sports nutrition range aimed purely at the MAMIL (well, actually the MAFIL as well, but that spoils the line…).

Elivar is a new name on the sports nutrition market, but it is making a niche for itself by targeting the ’35 plus’ market, where the Elivar founders believe that the nutritional needs are markedly different from athletes in their teens and twenties.

When it comes to going faster on your bike, most authorities agree that one of the most cost-effective (i.e. speed increase for money spent) investments you can make is in an aero helmet.  Estimates vary on exactly how much time you can save over the course of a triathlon bike course (or, of course, a TT), but compared to spending £1000-plus on an aero wheelset, a couple of hundred pounds on a helmet seems like a bargain.