While I think it’s safe to say that the Kali Protectives brand is currently relatively unknown in British road cycling / triathlon circles, they actually already have a strong pedigree and following in the BMX and Downhill MTB markets, with world-class riders trusting their ‘lids’.

The Kali Phenom spearheads the company’s drive into the road cycling market for 2014, with a lower-priced Loka model also available.

In the triathlon world, Huub seems to be the equivalent of an overnight sensation. In the space of just a couple of years they’ve gone from obscurity to one of the recognized leaders in triathlon wetsuits (they have a growing range of other kit too, but I think even they’d agree they are best known for their wetties). Their sponsorship strategy of working with the fastest swimmers in triathlon (at all distances), certainly hasn’t hurt, but then neither has their unique design.