Monday, December 11, 2017
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Clearly blog posts on TriathletesDiary are like buses… You wait forever for one, then three turn up in rapid succession.  This time it’s a quick(?!) report on this weekend’s Cotswold 113 middle distance triathlon.

As you’ll know from recent posts, it’s been a busy time recently, what with getting married, working abroad etc.  As such, I wasn’t really sure what to expect from this weekend.  With hindsight, I probably wouldn’t have entered the race had I realized how the training beforehand would be disrupted.

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When not pretending to be a triathlete, one of my ‘real world’ responsibilities is running marketing for a software company. In that role, I’m familiar with the economics of sponsorship: put simply, an organization speculates to accumulate. It spends money, gives away product (or whatever) in the hope that the ultimate result will be that people view the brand and its products more favorably and thus ultimately buy said products.

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Recently I was fortunate to be one of only nine amateur athletes to be selected from a field of over 900 applicants to take part in Science in Sport’s (SiS) ‘Winter Academy’.  The idea behind the scheme is to take a handful of us amateurs and give us the opportunity to both work with nutritionists and product experts at SiS, as well as sample some of their different products to see how they work for us.

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