Thursday, January 23, 2020
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When not pretending to be a triathlete, one of my ‘real world’ responsibilities is running marketing for a software company. In that role, I’m familiar with the economics of sponsorship: put simply, an organization speculates to accumulate. It spends money, gives away product (or whatever) in the hope that the ultimate result will be that people view the brand and its products more favorably and thus ultimately buy said products.

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